Publishers’ ux Guide
to Increasing site Revenue
description

A great user experience is one of the most powerful tools available to publishers to combat the rise of ad blockers and deliver better value to their readers. Moreover, it is a key part of a sustainable monetization strategy for a growing industry.

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WHAT’s INSIDE

  • The keys to delivering a great user experience and why this is important.
  • Instant Articles and Google’s AMP: transforming how publishers approach mobile UX.
  • How one successful publisher reduced ad blocker usage with smarter UX choices.
  • How Big Data can help deliver a great user experience.
  • Why mobile UX is a critical success factor for growing publishers?